Privacy Policy
Last Updated: July 2026
The Shires (“we”, “our”, “us”) is committed to protecting your privacy and ensuring your personal information is handled securely and in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
This Privacy Policy explains what information we collect, why we collect it, how we use it and your rights.
- Who We Are
The Shires is a retirement living community based in Moseley, Birmingham.
Address:
The Shires
216 Wake Green Road
Moseley
Birmingham
B13 9PQ
Telephone: 0121 449 4870
Email: sales@shires-moseley.co.uk
- Information We Collect
Depending on how you use our website, we may collect:
Information you provide
- Name
- Email address
- Telephone number
- Postal address (where applicable)
- Your enquiry
- Preferred method of contact
- Marketing preferences
This information is collected when you:
- Submit a contact form
- Book a visit
- Download a brochure
- Request information
- Subscribe to our newsletter
- Contact us by telephone or email
Information collected automatically
When you visit our website we may collect:
- IP address
- Browser type
- Device information
- Pages visited
- Date and time of visit
- Website usage statistics
This information is collected using cookies where consent has been provided.
- How We Use Your Information
We use your information to:
- Respond to your enquiries
- Arrange appointments or visits
- Send requested brochures or information
- Provide information about available apartments
- Improve our website and services
- Manage customer relationships
- Send marketing communications where you have consented
- Comply with legal obligations
- Our Legal Basis
Under UK GDPR we rely on one or more of the following legal bases:
- Your consent
- Performance of a contract
- Legitimate interests
- Compliance with legal obligations
- Marketing
If you choose to receive marketing communications, we may contact you regarding:
- Apartment availability
- Events
- Offers
- News
- Services provided by The Shires
You can withdraw your consent or unsubscribe at any time by following the unsubscribe link in our emails or contacting us directly.
- Cookies
Our website uses cookies to:
- Ensure the website functions correctly
- Improve website performance
- Understand how visitors use the site
- Measure website traffic
- Remember your preferences
Non-essential cookies are only placed after your consent through our cookie banner.
For more information please see our Cookie Policy.
- Sharing Your Information
We do not sell your personal information.
We may share your information with trusted third-party service providers who help us operate our website and business, including:
- Website hosting providers
- Website maintenance providers
- Analytics providers
- Email marketing providers
- Customer relationship management (CRM) systems
- Professional advisers where required
These organisations only process your information on our behalf and under appropriate contractual safeguards.
We may also disclose information where required by law.
- Data Security
We take appropriate technical and organisational measures to protect your information from:
- Unauthorised access
- Loss
- Misuse
- Alteration
- Disclosure
While we take reasonable steps to protect your information, no method of transmitting information over the internet can be guaranteed to be completely secure.
- Data Retention
We retain personal information only for as long as necessary to:
- Respond to your enquiry
- Provide our services
- Meet legal, accounting or regulatory obligations
- Resolve disputes
When information is no longer required it is securely deleted or anonymised.
- Your Rights
Under UK GDPR you have the right to:
- Access your personal information
- Correct inaccurate information
- Request deletion of your information
- Restrict processing
- Object to processing
- Withdraw consent
- Request data portability
- Lodge a complaint with the Information Commissioner’s Office (ICO)
The ICO can be contacted at:
- Third-Party Websites
Our website may contain links to third-party websites.
We are not responsible for the privacy practices or content of those websites and recommend that you read their own privacy policies.
- Changes to this Policy
We may update this Privacy Policy from time to time.
Any updates will be published on this page together with the revised “Last Updated” date.
- Contact Us
If you have any questions regarding this Privacy Policy or how your personal information is handled, please contact:
The Shires
216 Wake Green Road
Moseley
Birmingham
B13 9PQ
Telephone: 0121 449 4870
Email: sales@shires-moseley.co.uk